At Ümlaut, we're all about bringing Ü luxury apparel at an affordable price. We exist to empower Ü to feel your LUXURY WITHIN.
A brand for those of us with expensive taste.
Ümlaut was created for all of us who love wearing luxury apparel but also love a realistic price tag. We've figured out how to combine premium quality and fun, fashionable design with affordability, making sophisticated fashion accessible.
How we do it:
No middle man.
We operate direct-to-consumer, avoiding retailer markups.
No physical store.
By selling online, we are able to reduce our costs.
We choose our partners wisely.
We work with cost-effective manufacturers while keeping our standards high.
Hi, I'm Katie!
Let’s be honest, I am a clothing whore who has always had a keen sense of fashion and enjoys the finer things in life. I wanted a brand that would work well for travel, be comfortable, and allow me to put my passion and creativity to work. To me, Ümlaut embraces the true essence of luxury which is the state of great comfort and extravagant living all while being affordable.
Ümlaut was born from a test drive in a Porsche Panamera on the freeway where we jokingly said, Fökit!! It was then that we realized it didn’t matter if you drove a GEO Metro or a Range Rover, it is how you FEEL, your LUXURY WITHIN.
My goal with Ümlaut is to empower you to believe in yourself and embrace your inner royalty. No one is average; we are all Kings and Queens; co-creators with the Universe of our own luxurious life.
Luxury is a feeling, not a product.
You are already royalty, all you have to do is look within and discover your Luxury Within. An apparel brand built for Ü, Ümlaut evokes what’s already inside of you; your worth. With every item you wear it is our goal for you to truly feel like a boss, a million dollars, a VIP. Where quality is always priority over quantity, simplicity always wins, and comfort rules.
"Luxury is a word that has been abused. What defines luxury is uniqueness, emotion and desire.”
